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[R405.Ebook] Get Free Ebook The Teradata Database : Introduction and SQL, by Brian Marshall

Get Free Ebook The Teradata Database : Introduction and SQL, by Brian Marshall

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The Teradata Database : Introduction and SQL, by Brian Marshall

The Teradata Database : Introduction and SQL, by Brian Marshall



The Teradata Database : Introduction and SQL, by Brian Marshall

Get Free Ebook The Teradata Database : Introduction and SQL, by Brian Marshall

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The Teradata Database : Introduction and SQL, by Brian Marshall

A practical and comprehensive guide to the Teradata Database, its history, its objectives, how it works and why many of the world's largest business enterprises depend so heavily upon it to maintain their leadership position in the market place.

A detailed analysis of Teradata Release 2 Version 2 SQL. An invaluable resource, this book leads the novice and experienced programmer alike through the intricate and delicate steps by which Teradata conforms to ANSI standards on the one hand while retaining its tradional values on the other.

Includes extensive hands-on exercises which can be performed on an existing Teradata system.

  • Sales Rank: #3695676 in Books
  • Published on: 2000-03-01
  • Binding: Paperback
  • 464 pages

Review
I have read other books on SQL and (taken SQL classes, but) neither of them have explained the SQL language as simply, clearly and with as much detail as this book has. A must for newcomers to the Teradata Family of users! . . . Belie Tefera, NCR Corporation. -- Belie Tefera, NCR Corporation

There are not many publications that deal directly with the Teradata Database Management System. Here are two new books that have been developed with the benefit of 10 years experience with both Teradata and Scaleable Data Warehouse systems. . .We think that as you get into these books, Brian's experience and knowledge bears fruit and becomes a real source of useful information. . . . -- JK Wight - NCR Corporation

About the Author
Briasn Marshall spent more than 10 years with the Teradata Corporation and NCR, with responsibilities for the design, production and delivery of Teradata technical education to customers. As a consultant/instructor he has authored a trilogy of books on the Teradata Database and has worked closely with Teradata Database customers world wide in building, maintaining and deriving maximum benefit from their data warehouse systems.

Excerpt. � Reprinted by permission. All rights reserved.
Chapter 1: Stealth Marketing

Using this new technology to analyze the contents of shopping baskets at check-out, a major Canadian retailer discovered that when customers buy auto polish, they often buy Q-Tips for cleaning the air-conditioning vents. Consequently they positioned the Q-Tips in the auto polish section, and sales of Q-Tips sky-rocketed. Another discovered that when husbands are sent out of an evening to buy disposable diapers, they invariably return with beer as well. By relocating the beer next to the disposable diapers, and the disposable diapers next to the beer, sales of both items have improved in logarithmic fashion. The Internal Revenue Service has announced it will no longer conduct random audits. It too is using this new information technology to identify "non-compliant" taxpayers with a pin-point accuracy never before possible.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Highly recommend this book for working with Teradata
By Craig A. Sayler
Highly recommend this book for working with Teradata. This book is highly regarded with in Teradata for it's technical excellence. Well done Brian.

8 of 13 people found the following review helpful.
Teradata bible
By A Customer
This book is good for both beginers and professionals. I recommend everyone working with teradata should have a copy of this for reference

See all 2 customer reviews...

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