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Persuasion in The Media Age with PowerWeb, by Timothy Borchers
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By providing an accessible account of theoretical information, this text enables students to explore and understand the role of persuasion in the world today. Although the text is grounded in rhetorical theory, social science research is interwoven throughout to provide a comprehensive account of persuasion. The new edition features enhanced Web pedagogy with Internet-based activities for each chapter, updated examples, and updated discussion of theory, including new theories such as Problematic Integration Theory.
- Sales Rank: #1314279 in Books
- Published on: 2004-04-23
- Original language: English
- Number of items: 1
- Dimensions: 8.60" h x .88" w x 8.30" l,
- Binding: Paperback
- 448 pages
Most helpful customer reviews
1 of 1 people found the following review helpful.
Great Book
By Katielee
I bought this book for my theories of Persuassion Class. Although I found out that you really do not use the book all that often in the class, the material was still relevent to the class and even helped you understand and comprehend theories that perhaps your Romanian teacher couldnt explain quite as well herself.
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