Minggu, 28 Februari 2010

[B551.Ebook] Ebook Download The Walking Drum, by Louis L'AMOUR

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The Walking Drum, by Louis L'AMOUR

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The Walking Drum, by Louis L'AMOUR

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The Walking Drum, by Louis L'AMOUR

  • Sales Rank: #7052915 in Books
  • Published on: 1984
  • Number of items: 1
  • Binding: Paperback

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Sabtu, 27 Februari 2010

[E492.Ebook] PDF Download Ed & Marchant: Frankie's Series, Book 2, by Sue Brown

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Ed & Marchant: Frankie's Series, Book 2, by Sue Brown

A novella in Frankie's Series

Ed Winters despises his job and hates everyone he works with - especially out and proud, happily in love Frankie Mason. He spends his days wishing he could dance rather than work.

Late to go shopping one day, Ed ends up soaked in Marchant Belarus' spilled Coke. Ed's humiliation increases when Marchant, the owner of a BDSM club, realizes Ed is a sub, albeit a very closeted one. Marchant's attempts to draw Ed out of his shell release years of pent-up anger and hurt over the abuse Ed's mother and grandmother heaped on him.

Marchant is patient, but nothing he does seems to help until he discovers Ed's secret love of dancing - a forbidden passion that might be the key to unlocking the confident, secure man Ed could be.

  • Sales Rank: #116920 in Audible
  • Published on: 2015-06-08
  • Format: Unabridged
  • Original language: English
  • Running time: 239 minutes

Most helpful customer reviews

0 of 0 people found the following review helpful.
4 stars
By A. Adams
~I received a free copy of this book to read for Inked Rainbow Reads in exchange for an honest review~
4 stars M/M
First off, I have to admit I read this book before reading Frankie & Al. I felt I was missing a little backstory so I instantly read Frankie & Al’s story and then Ed & Marchant made more sense. So I suggest you read the series in order unlike myself. I honestly hated Ed and didn’t think I could ever change my mind about him. Marchant is a saint and a great Dom, he knew just want to do to make things work with Ed and how to bring Ed out of his shell. The book wasn’t long but it was a good story and I can’t wait to hear more about this characters in other books.

0 of 0 people found the following review helpful.
Wonderful
By Marleen
Copy received from the Publisher through Love Romances and More

Before I start my review I have to confess to not having read Frankie & Al, the first book in this series. It is quite possible I would have had a tougher time getting to appreciate Ed if I had the earlier book first. As it is, Ed is a very unsympathetic character when we first meet him in this book. And I wouldn’t say he’s suddenly transformed into a ray of sunlight when he meets Marchant. But he does gradually mellow and, as we find out about his past, it becomes ever easier to sympathise with him. In fact, by the time I was half way through the book I’d started looking at him not as a horrible man but rather has a scared and scarred little boy, doing what he had to in order to keep his head above water.

Marchant was a wonderful character from the moment he was introduced. Smart, sensitive and kind he also has a huge bull-s*** radar and figures Ed out in no time at all. The way he manages to slowly draw Ed out of his shell and teach him how to look at his past and the world around him in a new light was breathtaking.

Much as I loved Marchant, Ed was the man I fell for in this novella. His journey was frightening (for him) and difficult. Yet, as soon as he’s given permission to be himself he starts showing his good and human side. His transformation kept me mesmerised from start to finish and I was sad when the end of the book forced me to say goodbye to him.

For a book with relatively little explicit sex in it, this book was incredibly hot. The slow seduction of Ed and his courage when he gives and receives what he’s always considered wrong, perverted and deviant was more enticing than any detailed sex scene could ever be.

My admiration for Sue Brown’s storytelling talent grows with every book by her I read. I’m lucky because there’s still a long list of titles I haven’t read yet. Catching up is going to be fun.

0 of 0 people found the following review helpful.
Book Review by Beverley
By PrismBookAlliance
4.75 of 5 Stars

For original review see The Prism Book Alliance Blog online

I think Ed and Marchant could almost be my favourite Sue Brown characters of late. Ed is so unlikeable in the initial pages and I wondered how he could be in a romance, but everyone has their reasons for their behaviour and poor Ed has such sad reasons I just wanted to hug him. Happily he bumps into Marchant who, after dumping Cola over him at a supermarket, becomes an adorable saviour. He sees Ed for who he really is. He gently breaks down his barriers and builds him up stronger and happy for the first time in his life.

Their story is wonderful and the characters are not stereotypical muscle bound hunks. This is a story relating to BDSM, but it is the gentlest and one of the most intelligent BDSM stories you will ever read. This is not the Dom who takes the broken virgin and whips him into submission, literally. The cover for this story is gorgeous and suits the story perfectly. This is a genuine romance. So many stories are tagged ‘m/m romance’ and romantic they are not. The dancing aspect had me nearly weeping especially when Ed remembers his ‘paso doble’…

The passage below reminded me why I like Sue Brown’s writing so much…

Ed had to gird his loins to step over the threshold of the club. “Girding one’s loins” was a phrase that had always made Ed blush, but in this instance, it was very appropriate. Ed’s loins were primed and willing, even if his brain was not so cooperative.

So if I enjoyed this story so much why not a 5*? Well because I would have enjoyed it that bit more had it been novel length. Now there are many reasons why a story is a novella instead of a novel, and not all of them are in the author’s power to change. The reason I felt it should have been a novel was that a lot of the progression through Ed and Marchant’s relationship is skipped through. End of one chapter they were at the beginning stages of their relationship, next page new chapter… six months on. Plus, I wanted to know about Ed making friends with Maisie and how Marchant helped Ed overcome his underlying issues…Ed’s job and more about Marchant’s club.

Now it maybe, as this is in a series of novellas, I will find the answers in the following books…but I like immediate gratification and would have preferred a lovely long novel. Of course the fact that I am dying to know all these details about the character’s future is also indicative of how much I loved this novella.

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Minggu, 21 Februari 2010

[B748.Ebook] Download Mommy Guilt: Learn to Worry Less, Focus on What Matters Most, and Raise Happier Kids, by Julie Bort, Aviva Pflock, Devra Renner MSW

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Mommy Guilt: Learn to Worry Less, Focus on What Matters Most, and Raise Happier Kids, by Julie Bort, Aviva Pflock, Devra Renner MSW



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Mommy Guilt: Learn to Worry Less, Focus on What Matters Most, and Raise Happier Kids, by Julie Bort, Aviva Pflock, Devra Renner MSW

"Parents today try too hard to be superhuman, often sacrificing their own well-being -- and relationships with friends, family, even their spouses -- to meet the ever-increasing demands of their children's lives. Of course, such efforts inevitably fall short, and parents blame themselves.

Mommy Guilt encourages parents to let go of unobtainable (and ill-advised) goals in favor of parenting philosophies that concentrate on the whole family. This eye-opening book presents the results of an original, never-before-published nationwide survey of over 1,300 parents -- 96% of whom reported they felt guilty about some aspect of parenting. The most common include yelling, family time, work choices, school, and sports. Mommy Guilt offers straightforward principles for handling these and many other common issues -- as well as for dealing with everyday challenges that frequently add up to feelings of guilt.

Through practical, tried-and-true tips, anecdotes, quizzes, and worksheets, Mommy Guilt illustrates how moms can fend off the guilt and focus on what really matters."

  • Sales Rank: #963097 in eBooks
  • Published on: 2005-04-08
  • Released on: 2005-04-08
  • Format: Kindle eBook

Amazon.com Review
Mommy Guilt looks like it might be one of the new breed of literate mother essay books, the kind in which writers wittily divulge those moments in which they weren't, well, perfect moms. Rather than a collection of essays, Mommy Guilt is a self-help book that aims to guide the time-deprived and stressed mom into parenting with her heart rather than her children's soccer schedule. Some techniques – singing show tunes to your recalcitrant middle schooler, for instance – seem less likely than others, and the book finds its greatest successes in the more no-nonsense advice handed down by the three authors, all of whom have raised children of their own.

What makes Mommy Guiltinteresting on a social anthropology level is that it weaves in experiences of real moms who responded to the authors' survey on mothering issues at a range of age levels and situations. The survey questions are included in the back of the book, along with a helpful reference guide for situations ranging from how to handle tantrums in public to how to pick the right preschool. If the writing is sometimes precocious, its intent is to make mothers let go of the guilt that causes them to enjoy parenting less than they might otherwise, a sort of light-hearted literary jibe at how seriously moms can take the steady collection of dust bunnies and laundry piles over their children's (and their own) emotional well-being. One of the book's more unique features is a section on how to sustain a relationship with one's spouse, something that any parent, but particularly new or first-time parents, would find useful. – Megan Halverson

Review

Charlotte Parent: "...covers life’s most stressful parenting issues with a welcome sense of balance and humor. Moms will find loads of practical advice and strategies."

From the Inside Flap
Have you ever felt that to be a good parent, you need to be superhuman? Like millions of parents, you’ve got Mommy Guilt: a feeling that your family is suffering because you can’t do everything.

The authors of Mommy Guilt wanted to know what causes these potentially overwhelming feelings. They performed a thorough survey of more than 1,300 parents, and the results point to many factors, some of the most common being yelling, lack of family time, work choices, and tension over school and extracurricular issues. Mommy Guilt explores these factors and many others and offers seven straightforward principles for turning our hectic, stressed, guilt-inducing ways of life into more nurturing, healthful experiences for ourselves and our families.

"Mommy Guilt is a book whose time has come. The seven principles of the Mommy Guilt-Free Philosophy are clearly and precisely stated and the language empowers moms with children between the ages of two through twelve and even beyond." —Patricia Henderson Shimm, Associate Director, Barnard College Toddler Center; author, Parenting Your Toddler

"Helpful hints and a hopeful message for self-doubting mothers: Get Over It! Guilt is the most useless emotion in the world." —Ann Crittenden, author, The Price of Motherhood and If You've Raised Kids, You Can Manage Anything

"This volume provides overstressed parents with developmentally appropriate guidance, information, and activities, all designed to increase the joys and satisfactions of being a parent in today’s world." —Phyllis M. Cohen, Associate Clinical Professor, Child Study Center, Yale University School of Medicine

Julie Bort is an educator and internationally published journalist with substantial expertise and experience in survey research. She is the mother of two daughters. Aviva Pflock is a certified parent-education and child-development specialist with a focus on early childhood education. She is the mother of two daughters and one son. Devra Renner, MSW, is a clinical social worker who works with children and their families in school, community, home, summer camp, and hospital settings. She is the mother of two sons.

Most helpful customer reviews

10 of 12 people found the following review helpful.
One of the best resources in my library!
By rebelmomof2
As a mom of twin preschoolers, I devour mommy books ~~ simply because there are days when it's so chaotic that I need to read to clear my head. This book ~~ highly recommended to my local chapter by the national chapter of Mothers & More ~~ is definitely a godsend. This book zeroes in exactly some of my worst guilts and these fabulous authors set the record straight!

Moms are often targeted by different sources to feel guilty ~~ if they spend more time cleaning the house than with the kids, they feel guilty that they're short-changing the kids. If they work outside the home, they feel guilty for not being there with their kids or they feel guilty that they're enjoying work. Moms feel guilty over disciplining their kids. Moms feel guilty, period. It must be one of those requirements of motherhood ~~ you will feel guilt. At one time or another.

These authors not only tell you to relax ~~ your feelings are valid ~~ but they also offer you suggestions that they have gleamed from their friends, experiences and from talking with other moms. This book is chock full of experiences ~~ from moms dealing with potty training, breast-feeding to raising teenagers, to having a blended family and so on. Their advice are practical and common sensical. They also interject humor as well ~~ life doesn't need to be so serious, so lighten up!

The seven principles of the Mommy-Guilt Free philosophy couldn't have come at a better time for me personally. They are really simple and I would list the basic principles here ~~ but you really need to get a copy of this book for yourself to read more in-depth of what these authors are talking about. It's that good!

Some of the basic principles are: You must be willing to let some things go. Parenting is not a competitive sport. Laugh alot especially with your children, and so on. (These are the ones that I need the most right now ~~ however, I plan to apply the other principles as needed!) This book isn't a book to read once ~~ this is a book that you probably will need to thumb through over and over again throughout your life with your children. This is also a book you might want to pass down to your children ~~ life is too short to live with guilt. And this is a pretty good start to work on getting rid of unnecessary guilt!

So, if anyone wants to borrow my copy, I will have to say, sorry. My copy is not for loan ~~ I know that I will need it over and over again. This is definitely a must-have for every mom (even dads have guilt and there is a section on that too!) ~~ even if you don't think you need it. It's just a great refresher on parenting!

10-24-05

17 of 17 people found the following review helpful.
Ditch the guilt, keep the kids
By R. Gjendem
Finally, a book that doesn't judge, preach or presume to have all the answers. No "my way or the highway" attitude. No labels. No guilt!

It's simple, sane, subdued. It's the voice of reason and common sense from those in the trenches with us. The real-life examples come from the authors' lives or some of the 1,300 parents they surveyed. They show Mommy Guilt Scenarios (run late, get mad, yell at kids, feel guilty). Then they twist the lens just a hair and show Mommy Guilt-Free Scenarios (different ways to perceive and react that make more sense and less guilt). Simple. Powerful.

They list Seven Principles of the Mommy Guilt-Free Philosophy. The list looks like it should be cross-stitched, framed and hung in the kitchen next to the one about "sweeping and dusting can wait 'til tomorrow." Who really believes that? Well, they show how to apply each principle. The underlying message throughout is, "You are not alone. It's OK. You're doing a great job. Forgive yourself. Stop feeling guilty."

One mother said, "Although I love my son, I hate changing diapers. I hate giving baths. I hate messy meal times. Then I hate myself for hating these things." Does anyone really love cleaning shrapnel from poop bombs? Does anyone really love stinking like poop, pee and puke? I think not.

Here's the kicker: "The guilt trap frequently snaps shut when we second-guess ourselves." To me, this is worth the price of the book. Other things may speak to other readers, but this spoke to me. Second-guessing is what parenting guilt is all about for me.

Will this book make everything better? No. Will it make us stop yelling? Probably not. But it will show us how to better equip ourselves to handle things responsibly without being crippled by guilt.

10 of 11 people found the following review helpful.
It's about time!
By Laurel Smith
I wish I'd read a book like this when I was a new mom. I could have saved myself a lot of grief -- and guilt! I still feel a teensy bit guilty thinking of all the energy I've wasted on guilty feelings in past years when I could have been enjoying parenthood so much more. But no longer! Mommy Guilt has taught me that I really am doing OK as a parent.

One of my favorite chapters is Chapter 8 "Guilt-Free Pleasure - Time with Your Spouse". It's something that is so important, and at the same time it is such a huge source of guilt for many moms. The "Wife Guilt-Free principles" in that chapter are in line with the "Mommy Guilt-free Principles" in the rest of the book and really get you thinking about what's good for your whole family, including you.

The authors have an easy style and a way of making you feel like you're just talking with a good friend over coffee. I also appreciated the humor sprinkled throughout. Mommy Guilt gives you support and reassurance, so you can really enjoy being a parent instead of being overwhelmed by the small stuff.

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Mommy Guilt: Learn to Worry Less, Focus on What Matters Most, and Raise Happier Kids, by Julie Bort, Aviva Pflock, Devra Renner MSW PDF

Mommy Guilt: Learn to Worry Less, Focus on What Matters Most, and Raise Happier Kids, by Julie Bort, Aviva Pflock, Devra Renner MSW PDF
Mommy Guilt: Learn to Worry Less, Focus on What Matters Most, and Raise Happier Kids, by Julie Bort, Aviva Pflock, Devra Renner MSW PDF

Sabtu, 20 Februari 2010

[A804.Ebook] PDF Download Leonardo to the Internet: Technology and Culture from the Renaissance to the Present (Johns Hopkins Studies in the History of Technology)

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Leonardo to the Internet: Technology and Culture from the Renaissance to the Present (Johns Hopkins Studies in the History of Technology)

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Technology and Culture from the Renaissance to the Present.

  • Sales Rank: #3695326 in Books
  • Published on: 1800
  • Binding: Paperback

Most helpful customer reviews

3 of 5 people found the following review helpful.
better than i expected
By ehhh???
while i wasn't expecting much..as it was a class requirement, it turned out to be a really interesting book. good job misa. the book had plenty of smaller details and focused primarily on the technology of the time. I can say that i did enjoy reading this book and will probably reread at some point in personal interest as I was reading maybe only 60-70% of the chapter's content, like i say school requirement, didn't really have the time to read intensely.

2 of 5 people found the following review helpful.
Needed it for a history class
By Andrew M
This book is actually really interesting. I enjoyed writing a paper about it, one of the few textbooks I actually read start to finish.

0 of 3 people found the following review helpful.
So Boring and Slow
By Chris M
Not really for me, it was required reading for a course but I ended up just skimming through it. Its far too bogged down with details and specifics, instead of just giving a more broad overview of technology's advancement through the centuries. The writing style is very dry and boring, as well, I could barely focus, and I enjoy reading in my free time.

See all 6 customer reviews...

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Minggu, 14 Februari 2010

[C178.Ebook] Download Ebook The List, by Yuval Abramovitz

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The List, by Yuval Abramovitz

Shout out your dreams - someone will hear you!

Why do some people succeed where others fail?

What makes some push past their financial hardships while others lag behind?

Why not express our dreams right out loud?!

Do you have a dream? Well it’s about time you make it a reality.

All you need is a pen and paper, an internet connection and this book!

Refreshingly honest, fast-paced and full of humor, The list is a practical, inspiring, and motivating account, based on the internationally renowned blog that has swept thousands of people across the world.

Thought-provoking stories, tips, insights and techniques collated during a four-year research project, encompassing thousand of list-writers across the world. The book contains dozens of stimulating lists pages, as well as a priceless chapter on the ins-and-outs of setting up an Effective Crowd-Funding campaigns.

The publication of this book was made possible thanks to an overwhelmingly successful crowd-funding campaign, in which nearly $100,000 were raised. The success of the book generated a new movement of list-writers, who are already on their way to realizing their dreams.

  • Sales Rank: #3871696 in Books
  • Published on: 2014-11-03
  • Original language: English
  • Dimensions: 9.00" h x .69" w x 6.00" l,
  • Binding: Paperback
  • 292 pages

Most helpful customer reviews

11 of 11 people found the following review helpful.
I shouted out my dreams... now I am living my dream!
By Barak Rigbi
​Not only inspiring, but this book uniqueness is that it leads you step by step, to get control on your life.

Achieving your dreams is NOT followed by a "Ye... Right!" cynical replay anymore.

Following this book method your dreams are reachable to you the same as your smartphone is reachable to you (-:
It's there! just reach and take it!

I used this book (in another language version of it).
The results?
I am 40 years old. My first 39 was full of excuses why I am failing.
In the last year, since I read and implemented the book method, look what happen:
- my relationship with my wife is blooming,
- I spend more than 20 hours playing with my kids during week days,
- I saving so much money!
- because I stopped working in a job I hate, and started doing what I love,
- ...I am not yet as fit as I want (I sill need to have some excuses for failure, right :-)

All above were in my list.
and in a year time they came true!

I shouted out my dreams... now I am living my dream!

9 of 9 people found the following review helpful.
Absolutely life changing!!
By Ashley
Do you have a dream or dreams? Maybe something simple like losing weight, getting a promotion, buying a house? Or maybe something like Traveling Europe? What ever it may be it is still your dream! Something you wish you could have or do. But what if I told you that I found a secret in making those dreams come into reality?? Well it's true I have!! You can too! All you need to do is grab yourself a copy of The List: Shout Out Your Dreams by Yuval Abramovitz!!!

The List: Shout Out Your Dreams by Yuval Abramovitz is a powerful and motivational book,which can help you make your dreams come true, with the idea of making a list of your dreams and shouting your dreams out loud to, make them come true! Ask yourself what is really holding you back from fulfilling your dreams? Providing a lot of insight and inspiration from others who have wanted to achieve their dreams and have done so. Having the story based on real life people make it that much more inspirational! You are sure to become more motivated in achieving your own dreams after reading this fantastic book! I would highly recommend this book to EVERYONE!! You won't be disappointment! Absolutely life changing!!

8 of 8 people found the following review helpful.
I love his idea of shouting your dreams out to the ...
By tammy and yoshi schmidt
Yuval isn't the first to suggest you write your dreams in an organized list but he is the first to put it into such a succinct, readable system. He provides plenty of life stories and practical suggestions for how to make your list become a successful life experience. The directed work at home helps you create a list that is at first lofty and then reachable. He goes step by step so even the most disorganized of us can focus.
I love his idea of shouting your dreams out to the world in order to find allies and supporters. It reminds of the "it takes a village" way of thinking. We each have something we need and we have something to give others.
This book is easy to read, in fact, you might complete it in one sitting. You'll feel capable of making your dreams become a reality. I highly recommend this book to anyone who wants to become a better self.

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Jumat, 12 Februari 2010

[O269.Ebook] PDF Ebook Tre cavalli (Italian Edition), by Erri De Luca

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Tre cavalli (Italian Edition), by Erri De Luca

Tre anni una siepe, tre siepi un cane, tre cani un cavallo, tre cavalli un uomo.
Se questa � la durata assegnata, qui si narra il corso dei primi due cavalli della vita di un uomo. Partito da ragazzo per amore in Argentina, si butta nella furiosa guerra clandestina contro la dittatura quando gli ammazzano la sposa. Scende in fondo all'America per salvarsi la vita inseguita e impara il rovescio geografico del mondo: quello toccato non � il fondo delle ultime terre, ma il culmine delle prime. Il sud � il cappello, non le scarpe, del mondo. Molti anni e molta fortuna dopo, una donna in Italia
gli rinnova in corpo l'amore e l'Argentina insanguinata dei vent'anni. Fa il giardiniere, capisce gli alberi e la solitudine. Da un africano immigrato impara che il futuro � pieno di avvisi e che la gratitudine sta tra un coltello e una fioritura. Chi cerca in quest'uomo un verbo rivolto al passato non lo trover�. Come l'amore, possiede solo il tempo presente.

  • Sales Rank: #1351698 in eBooks
  • Published on: 2013-09-18
  • Released on: 2013-09-18
  • Format: Kindle eBook

Language Notes
Text: Italian

Most helpful customer reviews

0 of 0 people found the following review helpful.
Beautifully written and poetic.
By Vivien Leatherbarrow
This is a beautifully written story of a man's life in difficult times; thought-provoking and poetic. I read it in Italian and needed a dictionary for some of the vocabulary, especially the garden terms, but it is a rewarding read.

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Kamis, 04 Februari 2010

[R879.Ebook] Fee Download Marketing Analytics: A Practical Guide to Real Marketing Science, by Mike Grigsby

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Marketing Analytics: A Practical Guide to Real Marketing Science, by Mike Grigsby

Mike Grigsby provides business analysts and marketers with the marketing science understanding and techniques they need to solve real-world marketing challenges, such as�pulling a targeted list, segmenting data,�testing campaign effectiveness, and forecasting demand.

Assuming no prior knowledge,�Marketing Analytics�introduces concepts relating to statistics, marketing strategy, and consumer behavior and then works through a series of problems by providing various data modeling options as solutions. By using this format of presenting a problem and multiple ways to solve it, this book both�makes marketing science accessible to beginners and aids the more experienced practitioner in understanding�the more complex aspects of data analytics to refine their skills and compete more effectively in the workplace.

  • Published on: 2016-03-28
  • Original language: English
  • Dimensions: 9.00" h x .47" w x 6.00" l, 1.16 pounds
  • Binding: Hardcover
  • 248 pages

Review
"I strongly recommend Marketing Analytics to both beginners and folks who don't have much background in statistics.� A very precise book.��Complicated topics around statistics, marketing and modelling are condensed very well in a much-simplified language, along with real-world examples and business cases, which makes it amusing to read and gives clear understanding about applications of the concepts.��The books sets the ground with exactly what one needs to know from statistics as well as marketing, and runs through how these two, coupled with analytics, can help solve real-world business problems.� Later, it also covers Market Research topics and concludes with the Capstone, covering application of all the methodologies to Digital Analytics.��I�believe that Marketing Analytics will be a handy reference or manual for students as well as marketing analytics professionals." (Sasmit Khokale Analytics Practitioner)

"This is an excellent read for people in the industry who work in strategy and marketing.��This is one of the first books that I have read that covers the entire spectrum from demand, segmentation, targeting, and how results can be calculated.� In an age where marketing is becoming more and more sophisticated, this book provides the tools and the mathematics behind the facts.� Marketing Analytics is written with a scientific voice, but was very readable, with the science wrapped into everyday activities, based on a character we can all relate to, that are derived from these formulas, ultimately driving ROI." (Elizabeth Johnson VP, Shopper Marketing-Digital Solutions Retailigence)

"I found Marketing Analytics interesting and easy to comprehend.��It has lucid descriptions along with the illustrations, which complement the text.��Even a layman can understand, as there is no jargon or technical language used."
(Sunpreet Kaur Sahni Assistant Professor, GNIMT)

"Mike's book is the right blend of theory applied to the real world, large-scale data problems of marketing.��It's exactly the book I wish I'd had when I started out in this field." (Jeff Weiner Sr. Director, Channel and Employee Analytics-US Region, Aimia)

"For those MBAs who barely passed their quantitative marketing and statistics classes without truly understanding the content, Marketing Analytics provides everything managers and executives need to know presented as a conversation with examples to boot! You'll definitely sound smarter in the boardroom after reading this book!" (James Mourey, PhD and Assistant Professor of Marketing DePaul University)

"In one sentence, the role of marketing is to determine who the organization can serve and how it can best be done.��To this end, Mike Grigsby escorts the reader through the difficult process of understanding, explaining, and anticipating customer behaviour, aptly delivered with the no-nonsense authority earned by veterans of marketing success.� If Marketing Analytics is the class, I'm sitting front row!" (Allyn White PhD)

"This book gives a broad overview of marketing analytics to people who don't have any related background....[E]xamples are explained to give readers a clearer idea. I think the book is worth a read for anyone who wants to become a marketing analyst." (Yuan Fang MSc (Marketing Analytics candidate))

"Offers a truly accessible guide to the basics and practice of marketing analytics." (Koen Pauwels, Professor of Marketing at Ozyegin University, Istanbul and Honorary Professor at the University of Groningen)

"Marketing Analytics is a must-read for analytics practitioners and marketing managers seeking a comprehensive overview of the most actionable techniques that virtually any organization can apply to gain immediate benefits.... Dr. Grigsby succinctly illustrates the concepts with real examples and provide references for analysts needing deeper guidance or theory. I wish Marketing Analytics was published 15 years ago - it would've saved me a lot of independent research!" (W. Dean Vogt, Jr. Marketing Research and Analytics Practitioner)

"Marketing Analytics is a practical guidebook written in a conversational tone that makes complex theories easily understood. The author's experience in the industry combined with his inherent gift for explaining everything a successful marketing analyst needs to know makes this book a must-read." (Katy Richardson Founder and Principal, 214 Creative)

"In his book Marketing Analytics, Mike Grigsby takes passionate marketing strategists on a practical, real-life journey for solving common marketing challenges.� By combining the concepts and knowledge areas of statistics, marketing strategy and consumer behaviour, Mike recommends scientific and innovative solutions to common marketing problems in the current business environment.� Every chapter is an interesting journey for the reader.

What I like most about the book is its simplicity and how it applies to real work-related situations in which almost all of us have been involved while practising marketing of any sort.��I also like how Mike talks about tangible measurements of strategic recommended marketing solutions as well as how they add value to companies' strategic endeavours.� I highly recommend reading this book as it adds a completely new dimension to marketing science." (Kristina Domazetoska Project Manager and Implementation Consultant, Insala)

"Marketing Analytics is a good resource for someone who has just started out in analytics or has interest in marketing analytics. The introduction to the theory and concept behind using a particular technique to solve a specific problem helps the reader better understand the application of statistical methods. The detailed business cases, explained in story form help see the real-world example of the analytical model adopted for the problem." (Prasanna Bidkar Right Mix Technologies)

About the Author
Mike Grigsby has been involved in marketing science for over 25 years. He was marketing research director at Millward Brown and has held leadership positions at Hewlett-Packard and the Gap. With a wealth of practitioner experience at the forefront of marketing science and data analytics, he now heads up the strategic retail analysis practice at Targetbase. He�is also known for his academic work, having written articles for academic and trade journals, and currently teaches�at the University of Texas at Dallas.�He is a regular speaker at trade conventions and seminars.

Most helpful customer reviews

0 of 0 people found the following review helpful.
A reasonable primer on marketing analytics
By Wilson Morcom
This book is a reasonable starter on the subject matter but it did not really hit the mark for me. The author obviously had good intentions - creating a fictional marketing analytics professional who is tasked with an array of marketing problems to better illustrate the themes addressed in the body of the book. He also tries to adopt an informal tone in an effort to make the technical orientation of the text more digestible and concludes each chapter with a "You'll be the Smartest Person in the Room if..... section, but this technique falls short (IMHO).
Granted, marketing analytics is a complex subject area and some knowledge of statistics, econometrics and decision analytics is the price of entry and he does a solid job of explaining the technical details. He starts by revisiting some basic statistics concepts and then moves on to discuss CLTV, lift models, segmentation, experimentation (A/B testing) and more. The chapter on marketing research is worthwhile but still seemed out of place.
Overall, this book is probably best suited to students seeking a good primer on marketing analytics. More demanding readers should look elsewhere.

0 of 0 people found the following review helpful.
FINALLY, SOMETHING PERFECT FOR STUDENTS
By Amazon Customer
I teach a class in analytics and just used this book as a text. I have searched for just such a book. There are many textbooks in econometrics, decision analysis and statistics. I needed one was focused on marketing (rare) and accessible to students (very rare) but dealt the difficulties involved in marketing (even rarer). (I had thought of writing my own book, especially one did not skirt the real complexities of marketing.) But this text treats testing / propensity modeling, media mix / marcom valuation, lifetime value, segmentation, demand modeling, market basket, propensity modeling / targeting, etc. This even deals with elasticity--something I had ignored my whole life. I am now adding elasticity modeling to my syllabus! Students love book--it is direct and straightforward and engaging. Several told me they even liked reading it--there are a few even humorous pages. The author is not a academic (a few subject lightly / overly simply treated) but has obvious corporate background. Highly recommend!

1 of 1 people found the following review helpful.
JUST WHAT I NEEDED
By grey2m
This is just what I needed. (I wish it would have been available when I was a student or when I was just starting as an analyst.) BTW, it's FUN--actually fun!-- to read. The business cases make it practical and application-oriented. Terrific.

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